RITZ: You've Got the stuff to make life rich

 

Agency: The Martin Agency
Client: RITZ
Creative Director: Trent Patterson
Art Director: Alex Zamiar
Copy Writer: Jonathan Richman
Designers: Katie Huhn and Whitney Boggs
Producers: Paul Martin and Emily Goodman
Music: "You Got It (The Right Stuff)"
Artist: Spencer Ludwig

DESCRIPTION:
Our 2017 RITZ campaign focused on the "stuff" we all have, basic cooking knowledge, creativity and inspiration to make the perfect dish for every occasion. Tying every campaign element together are RITZ recipes, easy, inspiring and delicious ideas that bring people together.

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A New Perspective On a Classic Brand

In past campaigns, RITZ has approached it's visual brand in a very flat, graphic way. While extremely successful, our team refocused this approach to making it real. We got our hands dirty making these assets come to life, creating 3D acrylic letters, searching out different textures, and shooting the brand assets, making the globally-recognized branding situational and down-to-earth. 


 
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