Ardent Beer Packaging

The wonderful people over at Richmond's Ardent Brewery needed to expand their line of oh-so-tasty beers by way of 6 packs and labels. 

They wanted bold, no-fuss packaging that was honest, straight-to-the-point and gave nods to their humble garage-brewing beginnings.

Freelance project
Photos by Ari Schieder

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Ardent's Existing Brand Assets:

Current Ardent brand assets

the approach

The client's main request was to make sure that the brand stayed true to its homegrown roots. These guys aren't flashy, but they're great at what they do. The packaging is no-nonsense and graphic, and the exposed chipboard pays homage to Ardent's hardworking mission. 


Labels and baskets that didn't make the cut: